Partners: Ayzenberg, Haworth
Role: Associate Creative Director
Duties: Scriptwriting, developing the product's go-to-market plan.
When is a chair not just a chair? When it's the Halo-branded Fern from Haworth. I spearheaded the go-to-market campaign for this groundbreaking collaboration, the Halo x Haworth Fern gaming chair. Drawing inspiration from Halo's rich mythology, we centered our campaign around the concept "UNSC APPROVED." The result was this epic announcement video, positioning the Fern as a chair so comfortable, it could only have been designed by Spartans, for Spartans.